![]() ![]() Best Format For Engagement: Photo PostsĪs one of the top social media marketing platforms, it’s important to know what’s trending on Facebook. With online and even social shopping establishing itself as the norm, expect more businesses to take advantage of Facebook’s 2.99 billion-strong user base and jump on Facebook Shops. This year, Facebook is set to continue to reign as the top social commerce platform, with as many as 65.7 million expected shoppers (eMarketer, 2022). In 2023, social commerce sales are set to exceed $1 trillion for the very first time, with Facebook users leading the charge. This bid to encourage social selling on its platform has proved successful so far. To help brands cater to this trend, Facebook launched Facebook Shops in 2020 to “make buying and selling online easier.” The ecommerce boom from the COVID-19 pandemic created new opportunities for small businesses online. Of the existing and up-and-coming Facebook trends, the fact that there’s one related to the online shopping experience is hardly surprising.įor years now, online shopping has been part and parcel of a consumer’s life. Facebook Trends Include Online Shopping Experiences According to research, the reciprocal nature of these groups, their unselfish members, and their willingness to help are factors that are driving their popularity.Ī little kindness goes a long way, and with so much of it in these Facebook groups, we can certainly expect this to be one of the top Facebook trends of 2023-and possibly even beyond. Every month, there are more than 1.8 billion people worldwide using Facebook groups, which are managed by over 70 million admins and moderators (Facebook, 2021).Īs a brand, aside from creating your own Facebook group to communicate with your buyers, you may want to consider joining other groups for more interaction opportunities. There’s no denying the power of common interests to connect and unite strangers from all walks of life and from all over the globe.įacebook groups are clear evidence of this. Private, Interest-Driven Communities Among Rising Facebook Trends If this is among the Facebook trends you’re thinking about jumping on, keep this in mind: out of all video lengths, those between 65 seconds and five minutes perform the best. They currently make up 17 percent of all content on Facebook, beating links and status updates. In fact, after images, which form 70 percent of all Facebook content, videos have become the second most popular type of post on the platform. The overall percentage of video content in Q3 2020 rose 2.6 percent from the previous year to 28.8 percent (Socialbakers, 2020). It should come as no surprise then that amid rising video demand, Facebook videos will continue to feature among brands’ top marketing strategies.Īlready, the latest Facebook trends show increasing video content being published on the platform. Videos have long been established as consumers’ favorite type of content to see on social media. Given how quickly users have adopted it and its swift rise in popularity, this is likely going to be one of the hottest Facebook trends in 2023. Doing this will allow call participants to enjoy shared AR effects or even play video games during an ongoing call. With plans to expand it to Facebook Messenger, users will soon find more use for it. To date, more than 600,000 creators from as many as 190 countries have used it to create and publish over 2 million AR effects on Facebook and Instagram (TechCrunch, 2021). With the rapidly growing Augmented Reality (AR) and Virtual Reality (VR) market size set to hit $296.9 billion in 2024, this is one technology that has the potential to dramatically influence the direction of Facebook trends.Īs it stands, Facebook’s Spark AR studio is proving to be immensely popular among its users. More brands can also be expected to jump on this Facebook trend and adopt this platform in 2023. According to the latest data, 42.6 percent of US adults use Facebook Live to view live videos, making it the second-most popular livestreaming destination, after YouTube (eMarketer, 2021).Īs a marketer, it’s clear that the benefits of using Facebook Live to stay in contact with your customers are far-ranging. So far, all signs point to the platform continuing to be among consumers’ top choices for watching live content in 2023. Reports show there was a 26.9 percent year-over-year increase in Facebook Live usage in Q2 2020 and a whopping 126 percent increase in four short months. In 2020, as governments across the globe imposed lockdowns in an effort to curb the spread of the coronavirus, consumers were turning to Facebook Live for their dose of social contact. → Click Here to Launch Your Online Business with Shopify One of the biggest Facebook trends in 2023 will likely be the continued popularity of Facebook Live. ![]()
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